Laurie founded On Brand, a social enterprise benefiting female civic leaders, and led the development of The Next Chapter, a multi-pronged initiative to re-engage 77,000 Junior League Sustaining members. She’s developed forward-thinking, thought-provoking women’s leadership programming and secured keynote speakers such as Geena Davis, Sheila Johnson, Cheryl Strayed, Beth Macy, Noor Tagouri, Muniba Mazari and Nick Kristof.
Brand Innovation | Women's Leadership | Philanthropy
Building brands.
Transforming the future.
Laurie Dodge | Principal | Consultant
A change agent at the nexus of leadership and impact.
A trusted advisor to boards and executive teams, Laurie Dodge has a 20-plus year proven track record of transforming global organizations—start-ups to centuries-old institutions—into high-value, high-impact brands. Substantial expertise spanning brand strategy, marketing, communications, fund development and philanthropy give her a distinctly holistic perspective on how to deliver results that matter.
Crafting Breakthroughs
Execution and impact.
How do you achieve them in an ever-evolving, increasingly competitive and oftentimes hostile marketplace?
Data is important, but so is charting an actionable course toward meaningful and measurable results—generating brand awareness, strengthening and clarifying value, increasing revenue, and driving positive impact and growth for shareholders, stakeholders, humanity and the world writ large.
Passionate Engagement
Empowering women to lead.
In her 10-year engagement with The Association of Junior Leagues International, a global women’s leadership organization, Laurie conceived and executed Better TogetHER—an historic meeting of 25 of the country’s most impactful, influential women’s organizations, institutions and movements—to explore mass mobilization around important women’s issues and generate greater brand awareness for organization.
Inspiring the next generation of female leaders
Geena Davis, Actress & Activist
Sheila Johnson, Co-founder of BET & CEO of Salamander Hotels
Muniba Mazari, Artist & Activist
Cheryl Strayed, Author
Noor Tagouri, Jounalist, Activist & Producer
Brand Philosophy:
Fortune favors the bold.
Your brand is your organization’s most valuable asset, your unique value proposition to the world, an expectation of what people get when they engage with you.
While a command and control philosophy of brand management historically was the name of the game, the game’s changed—radically. The competitive landscape is fragmented and fierce; the pace of change unforgiving; and social media has empowered stakeholders like never before.
Authenticity, flexibility, meaningful impact and a multi-faceted brand experience sensitive to social, political and cultural shifts define game play today. How are you preparing for the shape-shifting marketplace? Do you have the right team in place to innovate in the face and pace of change?
Heading up communications for Interbrand, Laurie was instrumental in developing programming and initiatives establishing Interbrand as the world’s leading brand consultancy, including BusinessWeek’s influential World’s Most Valuable Brands, a first-of-its-kind valuation of global brands based on a vast synthesis of consumer data.
Interbrand
The World’s Most Valuable Brands